Yorba vs. Unroll.Me for Deleting Unwanted Emails
Unroll.Me was caught selling users' email data to Uber and other companies for millions of dollars, violating user trust and privacy. Meanwhile, their parent company Rakuten has faced multiple data breaches affecting millions of users.
If you're looking for an ethical alternative that won't exploit your personal data for profit, Yorba beats Unroll.Me every time.
Why Yorba beats Unroll.me
1 | Complete account discovery vs. email-only limitations
Yorba:
Finds all your online accounts
Scans emails, payment history, and public records
Discovers accounts across all platforms and services
Unroll.Me:
Email-only
Supports email newsletter management only
Misses accounts that don’t regularly send emails
2 | Privacy protection vs. data exploitation
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Data Usage | ![]() |
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Privacy Transparency | ![]() |
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Data Ownership | ![]() |
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3 | Ethical business model vs. predatory practices
Unroll.Me has been exposed for selling user data without clear consent, including receipt data sold to Uber and other companies for market intelligence.
Yorba is a Public Benefit Corporation
✓ Legally required to prioritize user welfare over profit
✓ Transparent about fees up front
✓ No data selling or sharing with third parties
✓ Clean Better Business Bureau record
Unroll.Me’s Problematic Track Record
✗ Major data selling scandal - Caught selling users' email data to Uber for millions to spy on competitor Lyft
✗ Federal class action lawsuit - Sued for violating Electronic Communications Privacy Act, seeking $1,000 per user
✗ CEO showed no remorse - Company leadership stated they didn't "feel bad" about selling user data
✗ Parent company data breaches - Owned by Rakuten/Nielsen, which has faced multiple security incidents
✗ Buried consent practices - Hides data selling permissions in fine print that users never read
The Intercept, April 2017
Federal Court Filing, Case No. 3:17-cv-02340
2-Spyware Investigation, April 2017
California AG Data Breach Notifications, 2021
MediaPost Investigation, April 2017
Yorba: A Safer Way to Manage Emails
✓ Honest, transparent pricing
Know exactly what you’re paying for
✓ Global subscription tracking
Works across 115+ countries
✓ Data safety
Your information is never sold or shared
✓ Easy cancellation any time
Cancel with a click and take your data with you