How to easily reduce your digital footprint with Yorba's Smart Suggestions

You've set up Yorba, and there it is: a sprawling list of online accounts and mailing lists you've long forgotten about. It's overwhelming, and we get it. How can you make sense of this extensive digital jungle and see the light at the end of the tunnel instead of tumbling down the rabbit hole? Don't worry; we got your back.

Why you should protect your digital footprint

First things first, what exactly is your digital footprint, and why should you even care about it? In a nutshell, it's the sum of everything you do and have done online. The larger your digital footprint, the less control you have over how and where your personal information appears on the internet.

In essence, the more accounts you've got floating out there, the higher the risk of your personal data being exposed or compromised. This often happens with accounts we left in the dust ages ago. The risks? Multiple. First, someone could piece together a clear picture of you and potentially steal your identity. This includes unauthorized access to financial accounts, opening new accounts in your name, and using your personal information for fraudulent activities.

Being a victim of identity theft can seriously harm your credit score, making it tougher to secure loans, credit cards, and other financial products.

Now, you might be wondering how often these breaches actually occur. Well, the reality is, it's more often than we'd like to believe. Just consider this—during Q2 2023, there was a staggering 156% increase in breached accounts, with a whopping 110.8 million accounts being leaked in total. That's a mind-boggling 855 accounts being leaked every single minute.

Pretty unsettling, right? We think so too. And that's why we developed a powerful tool that can provide you with a comprehensive snapshot of your digital footprint. This means you get a clear view of all the personal information you've got floating around on the web. Plus, we'll flag accounts with shady Terms of Service and keep you informed about any data breaches along the way. Your online safety matters to us, and Yorba is here to help you take control. 

How to protect your digital footprint with Yorba

Getting started is often the most challenging part, but beginning with a small first step and having a gentle nudge helps. This is why Yorba has Smart Suggestions.

When you navigate to the "Accounts" tab in the Yorba app and explore the "Mailing Lists" section, you'll discover "Unsubscribe Suggestions" waiting for you–a perfect starting point on your journey.

Here's how we make it work: we've employed a little magic, connecting the dots and analyzing the frequency of those emails flooding your inbox, along with your open rates. This gives a list of mailing lists you might want to consider unsubscribing from. Simply click "Unsubscribe," and you are one step closer to decluttering your digital life.

Why does unsubscribing from mailing lists matter when reducing your digital footprint?

Let's break it down. When you unsubscribe, you're effectively severing your connection with the vendor, especially if you never created an account on their platform. This step holds even more weight if the business follows the CAN-SPAM Act, a regulation restricting them from selling or transferring your email address, not even in the form of a mailing list, once you've expressed your desire to stop receiving their messages.

Smart Suggestions are about regaining control over your inbox and personal data, making sure your online presence remains yours and yours alone. Yorba is your trusted companion on this journey to a more organized, secure, and simplified digital life.

Let's get started together. Join Yorba and make your digital world a whole lot more manageable.

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Protecting your online privacy: why it matters and how to safeguard your data

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